When Did You Last Visit Your Own Website on a Smartphone?
Many small business owners haven't looked at their website from a customer's perspective in years. Day-to-day operations leave little time for it. Yet a single unbiased look on a customer's device can be very revealing.
Sign 1: The Website Loads Slowly
Under three seconds: that's how fast a page needs to load before users bounce. Every additional second demonstrably costs you customers. Google also penalises slow pages with lower rankings.
Sign 2: The Design Looks Outdated
Fashion changes, but web design changes even faster. A website that was modern seven years ago looks like a faded brochure today. Your visitors notice, even if they can't consciously articulate it.
Sign 3: You Don't Appear on Google Maps
An up-to-date Google Business profile and an SEO-optimised website go hand in hand. If you can't be found locally, you're losing your most important channel for new customers.
Sign 4: No Contact Form or Online Booking
People want to book when it suits them. Not during your opening hours. If that's not possible with you, they'll book elsewhere.
Sign 5: The Website Isn't Mobile-Friendly
More than half of your website visitors come from a smartphone. If your site doesn't look good or work well there, you're losing exactly those visitors as potential customers.
